One of the biggest pain points and observations our clients have shared with us is that their attendees don’t often watch the recording or the replay of their webinars. This includes registrants who couldn’t attend the live session and demanded that they get a recording instead.
But how come they aren’t watching the content?
It’s simple. Webinar recordings are often quite long and detailed. Most people do not have the time or the desire to watch it from the beginning to the end. You can’t blame them. But here’s something you can do to change that up very quickly, and easily.
Give them relevant micro-content instead!
What is micro-content?
Micro-content is short, concise content that can be consumed quickly and easily. It is typically used on social media and other online platforms where users have short attention spans. Microcontent can be text, images, videos, or a combination of these formats.
Why is micro-content powerful for businesses
Micro-content can be a powerful tool for businesses and organizations of all sizes. For example, it can be used to:
- Generate leads: Micro content can attract new visitors to your website or social media pages.
- Build relationships: Micro content can be used to engage with existing customers and followers.
- Drive sales: Micro content can promote products or services and drive sales.
- Educate customers: Micro content can be used to educate customers about your products or services.
- Build brand awareness: Micro content can be used to build brand awareness and create a positive image for your company.
Why create micro-content from webinars?
Webinars are often created to service business purposes. This means they are packed with insights, stories, and actions for their intended audiences. Webinars are also often in video format (thanks to the popularity of Zoom and similar platforms), they are primed for micro-content creation.
With micro-content created right from your existing webinars, your attendees are much more likely to watch the relevant segments again (and again).
But how do you create relevant clips from a webinar?
Good news! You no longer have to upload long-form content to software such as Descript, our AI-engine PodIntelligence can do that for you. And our human verification helps you get rid of the AI imperfections, such as incorrect name spellings and less relevant keywords. If you haven’t experienced it, we welcome you to give it a shot by submitting a free webinar video to process through our engine.
How many clips can you expect to get from just a one-hour webinar?
30 or more! We have tested clips generated from hundreds of hours of content across different industries. On average, we have seen 30 or more meaningful and useful clips generated from a single hour of webinar content. This means you will have a variety of micro-content to choose from. You can use them to target different prospects who are ready to engage with you.
How to easily share webinar micro content on social media
We have walked a number of businesses through their webinar strategy. You might find this article helpful: How To Repurpose Your Webinar Videos With PodIntelligence. We understand that it can be overwhelming to face many options which is why we want to help you break down the strategy and thinking process of how to approach your webinar.
How to create social media copy for micro-content in seconds
The good news is that with each and every clip generated by PodIntelligence, you also receive the transcript associated with that clip. See an example of a clip created from a discussion with two musicians. You can easily copy and paste the transcript text into ChatGPT or Bard AI to create social media copy.
For example, the text from the micro-content above is:
“A validation of who you are, if a lot of people like it, or if they don’t like it, at a castigation of who you are, you just have to move away from that and say and say I’m doing the best that I can do and that I am essentially a vessel for the art and for the music I’m trying to communicate. There will be people who will like it, there will be people who don’t like it. But for everyone who likes it, it is because of a personal connection in their lives to what you’re performing that makes it more valuable. And by the same token, for those who don’t, it’s because they’re not able to relate to you as well as they might be able to to someone else. And so you just have to decide that you’re in this to do the best that you’re going to do, and that’s really there’s no other real obligation.”
Step 2. Use the command “create social copy for ______ (i.e. Twitter, LinkedIn, Facebook) from” – then add the entire transcript after that and hit “Enter”.
You are done!
Optional step: you can ask follow-up questions to Bard AI or ChatGPT to:
- Turn it into a question
- Make it shorter
- Make it more personal
- Give me another option
How to share and schedule social media posts automatically
You might find this article helpful to learn more about Sendible.
What do you think? Please let us know in the comments below or send us a question here.