One of the most frequently asked questions is: Which social media platform should you use to create videos or reels?
There are basically three parts to this question, and generally two questions you need to ask yourself.
Watch the video or scroll down to read the blog post
Which is your primary platform?
We talked about YouTube, Instagram, and TikTok. Maybe you want to add that to include LinkedIn or Snapchat. It’s up to you. Ask yourself: which is your primary platform? Where do you see most of your audience?
Which platform do you enjoy using the most?
Then you should probably start creating content using that platform.
Which platform has your favorite features when creating relevant content?
There are often video editing capabilities built into these social platforms such as YouTube, Instagram, TikTok, and Snapshot. Some have more bells and whistles than others – whether it’s background music or adding text or making transitions using special effects, you can experiment and see which platform feels more native and interesting to you.
Friendly reminder 🙋
You can create content on one platform, save it to your mobile phone, and then repurpose it on other platforms.
For example, you can create an Instagram reel, publish it first on Instagram and then save it to your mobile phone. Open up YouTube and upload it as a YouTube short, or open up TikTok and upload the Instagram reel as a TikTok video.
Don’t want to be tied down to any particular platform?
If you don’t want to be tied down to a platform or an app just because you need a place to edit your videos, then consider a third-party tool. There are so many powerful editing tools out there.
- iMovie – free on iOS (desktop or mobile)
- WeVideo (beginners like it very much)
- Final Cut Pro (what I’ve been using since 2019)
- Adobe Premiere
and so many other options! Check out this article to learn more.
So it’s up to you! Have fun, experiment, make sure you document the process, remain flexible, work with your internal team, and figure out the process that’s best for you.
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